The vast majority of businesses in today’s technological world use email. Email isn’t going anywhere for a long while and email marketing is one of the best ways to reach your audience. It has proven to be an effective and cost-efficient way to keep in touch with business contacts and your clients or customers no matter where they are.
Many companies have yet to realize and to fully utilize the marketing potential they have at their fingertips when it comes to email. You can do so much more with email than just using it to send company notices and memos. Let’s consider some of the other ways email can be used from a marketing standpoint:
This is definitely something you want to keep your audience up to date on. Sending out an email a few weeks ahead of launch date generates excitement and anticipation about your product. Send an email reminder a few days before with more information. Lastly, on launch day send your audience an email with all the details and attach coupon for a discount!
Send out personal email greetings. Put all that information that you collected for your list to good use. Keep track of birthdays and anniversaries given to you by each customer, and send out birthday or anniversary card notes to them. This shows your audience that you are very thoughtful and goes a long way in building loyalty and trust. Same goes for the holiday season – make sure you send a generic message though so as not to inadvertently offend anyone.
Discounts, Specials and Giveaways
Offering incentives to your current audience for referrals is a great way to build your list. Consider offering a free gift or discount on their next purchase related to the number of referrals they provide. You can also offer this to new subscribers to keep your list growing. This is just another great way to get more traffic to your site, allowing more people to become aware of what you have to offer them.
Branding is so important emails are not an exception! Just as companies and businesses have their own letterhead for memos and correspondence, you should strive for consistency in branding with your email templates as well. Email newsletters or ezines are perfect vehicles for promoting the company name and brand. It’s a very cost-effective way to keep everyone up to date on new products and services you have to offer.
Email Marketing Campaigns
There are many email services available nowadays, ranging from free to paid. An email hosting platform is an excellent way to gauge the effectiveness of your strategies as that all offer tools for tracking and the statistics collected will give you tremendous insight. You will see how many of your email recipients opened the email and actually clicked through to your website or sales page. With this information you can judge what is useful information in your campaigns, as well as what isn’t.
there are so many ways that you can use email messages as part of your marketing toolbox, but they are a good start. Take the time to implement some of them in your business routines today, you will see how easy it is to grow your business.